So your company is going to be mega busy this Christmas. Your product is going to practically go
and sit under a Christmas tree by itself and no household will be complete without it. Even if your
product is a little less specific to Christmas or gift-friendly, it is the time of year when people are out
and about being busy so you’d have to search hard to find a company that isn’t busy at Christmas.
Think about it – Christmas and everyone is out and about. Why not send out business cards with
your customer Christmas greetings or even better combine the two?
Have a card printed that is specific to your firm. Ensure it is attractive, good quality and stands
out. Your customers need to receive a card that is going to grasp their attention, be honest how
many of us see the name of a firm and stick it on the card string without glancing at it again.
Think about designing a card that integrates a voucher code or promotion. This means your card
might even avoid the recycle bin. People will be happy to read what you are offering as a Christmas
treat.
In addition make sure you personalize your card – send them to your clients at home and address
them correctly. If you have the time, hand-write messages, at least for your most prominent clients.
Ensure that spellings are accurate and that they arrive well before the last post. Steer clear from
cheap stamps too… this is all about making a good impression.
Make sure you plaster your contact details on the card. The client might be interested for a second
but that second will pass if they cannot immediately see where they can efficiently take any
inquiries forward. Direct them to your webpage or give them a name of the person to phone. It’s
all about last minute sales (as well as wishing your clients a happy Christmas of course).